THE PERFECT FIT
At SELFNATION, we passionately pursue the following goal: To manufacture the perfectly-fitting trousers for every single one of our customers. We tailor a one of a kind, just for you. In 2013, the foundation of SELFNATION was laid by a team of designers and engineers from Berlin and Zurich. Together they developed a revolutionary concept for the perfectly-fitting jeans.INDIVIDUAL SEWING PATTERNS
Our software calculates an individual sewing pattern based on your body measurements. Every detail is custom-made especially for you. For instance, we shape and place the back pockets in a way that makes every bottom look nice and round and firm. By manufacturing on demand only, we can avoid stocks and overproduction. The production is based on the actual demand, meaning that there is no excess.TECHNOLOGY MEETS CRAFTSMANSHIP / COUTURE
In only a few seconds, our algorithm generates an individual sewing pattern based on 8 body measurements, the chosen fabric and the desired style. The individual sewing patterns are placed on the fabric roll in such a way that unnecessary material residue is minimised. These are subsequently cut out with a self-programmed cutting machine. The individual sewing patterns are then lovingly sewn together by hand in a weaving mill in Ticino.